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210123 ||| eng |
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|a 9781351363815
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|a 0203712927
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|a 9780203712924
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|a 1351363808
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|a 9781351363808
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4 |
|a HC79.H53
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|a Fotiadis, Thomas
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|a Strategic marketing for high technology products
|b an integrated approach
|c Thomas Fotiadis
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|a London
|b Routledge
|c 2018
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| 300 |
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|a 1 online resource
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|a Cover; Title; Copyright; Dedication; Contents; List of illustrations; Acknowledgments; 1 The environment; 1.1 High Technology: definitions, characteristics, environment, importance; 1.2 Definitions of High Technology by (inter)national organizations and its delimitation vis-à-vis its distinguishing features; 1.3 The "chasm"; 1.4 The significance of High Technology; 2 Business culture and High Tech enterprises; 2.1 Strategic concerns and approaches; 2.2 Culture of innovation in High Tech enterprises; 2.3 Composition of strategic-culture approaches; 3 Integration
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|a Includes bibliographical references and index
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|a 3.1 The role of marketing in High Tech enterprises and the importance of integration3.2 Presentation -- analysis of integration models; 4 The model; 4.1 Variables of the framework; 4.2 Adopted viewpoint of communication- collaboration-integration; 4.3 The goals for the proposed framework; 4.4 Proposed framework; 4.5 Contribution of the proposed theoretical framework; Bibliography; Index
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|a Strategic planning / http://id.loc.gov/authorities/subjects/sh85128511
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|a Technological innovations / Management
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|a Innovations / Gestion
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|a Technologie
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|a Strategic planning / fast
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|a Marketing research / fast
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|a Marketing research / http://id.loc.gov/authorities/subjects/sh85081350
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|a Technology
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|a marketing / aat
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|a Technology / http://id.loc.gov/authorities/subjects/sh85133147
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|a Marketing / http://id.loc.gov/authorities/subjects/sh85081333
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|a Technological innovations / Management / fast
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|a Planification stratégique
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|a TECHNOLOGY & ENGINEERING / Reference / bisacsh
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|a Marketing
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|a Marketing / fast
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| 653 |
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|a Technology / fast
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|a TECHNOLOGY & ENGINEERING / Engineering (General) / bisacsh
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| 653 |
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|a Marketing / Recherche
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 490 |
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|a Routledge studies in innovation, organizations and technology
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|a 10.4324/9780203712924
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|a GBB8B7862
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|z 0203712927
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|z 9780367591113
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|u https://learning.oreilly.com/library/view/~/9781351363808/?ar
|x Verlag
|3 Volltext
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