Storyscaping stop creating ads, start creating worlds

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces ""storyscaping"" as a way to create immersive experiences that solve t...

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Bibliographic Details
Main Authors: Legorburu, Gaston, McColl, Darren (Author)
Format: eBook
Language:English
Published: Hoboken John Wiley & Sons 2014
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index