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210123 ||| eng |
| 050 |
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4 |
|a HF5415.32
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| 100 |
1 |
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|a Finger, Lutz
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| 245 |
0 |
0 |
|a Social CRM
|b market research
|c Soumitra Dutta and Lutz Finger
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| 246 |
3 |
1 |
|a Social Customer relationship management
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| 260 |
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|a [Place of publication not identified]
|b O'Reilly
|c 2018
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| 300 |
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|a 1 volume
|b illustrations
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| 505 |
0 |
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|a Includes bibliographical references
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| 653 |
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|a Data mining / fast
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| 653 |
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|a Social media / http://id.loc.gov/authorities/subjects/sh2006007023
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| 653 |
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|a Data Mining
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| 653 |
|
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|a social media / aat
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| 653 |
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|a Médias sociaux
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| 653 |
|
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|a Consommateurs / Comportement
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| 653 |
|
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|a Customer relations / Management / http://id.loc.gov/authorities/subjects/sh2007005453
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| 653 |
|
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|a Customer relations / Management / fast
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| 653 |
|
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|a Social media / fast
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| 653 |
|
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|a Consumer behavior / fast
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| 653 |
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|a Data mining / http://id.loc.gov/authorities/subjects/sh97002073
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| 653 |
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|a Social Media
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| 653 |
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|a Consumer behavior / http://id.loc.gov/authorities/subjects/sh87006429
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| 653 |
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|a Exploration de données (Informatique)
|
| 700 |
1 |
|
|a Dutta, Soumitra
|e author
|
| 740 |
0 |
2 |
|a Ask, measure, learn
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
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|b OREILLY
|a O'Reilly
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| 500 |
|
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|a "From Ask, measure, learn by Lutz Finger & Soumitra Dutta"--Cover. - Date of publication from resource description page
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781492034681/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 658.812
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|a 302.231
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| 520 |
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|a Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to make customer retention even more predictive. But does social media add valuable insight or noise to this process? This lesson examines the potential future for social CRM in business research
|