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Sensory marketing smells like profits

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of sme...

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Bibliographic Details
Main Author: Solomon, Michael R.
Format: eBook
Language:English
Published: Upper Saddle River, N.J. FTPress Delivers 2011
Series:FT Press Delivers elements
Subjects:
Business & Economics / Management Science / Bisacsh
Consommateurs / Comportement
Business & Economics / Management / Bisacsh
Business & Economics / Organizational Behavior / Bisacsh
Consumers / Attitudes / Fast
Consommateurs / Attitudes
Consumer Behavior / Fast
Consumers / Attitudes / Http://id.loc.gov/authorities/subjects/sh85031492
Consumer Behavior / Http://id.loc.gov/authorities/subjects/sh87006429
Business & Economics / Industrial Management / Bisacsh
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references

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