|
|
|
|
| LEADER |
02555nmm a2200481 u 4500 |
| 001 |
EB001944256 |
| 003 |
EBX01000000000000001107158 |
| 005 |
00000000000000.0 |
| 007 |
cr||||||||||||||||||||| |
| 008 |
210123 ||| eng |
| 020 |
|
|
|a 9780133039191
|
| 020 |
|
|
|a 9780133039214
|
| 020 |
|
|
|a 0133039196
|
| 050 |
|
4 |
|a HF5415.1265
|
| 100 |
1 |
|
|a Moran, Mike
|
| 245 |
0 |
0 |
|a Search engine marketing, Inc.
|b driving search traffic to your company's website
|c Mike Moran, Bill Hunt
|
| 246 |
3 |
1 |
|a Driving search traffic to your company's website
|
| 250 |
|
|
|a Third edition
|
| 260 |
|
|
|a Upper Saddle River, NJ
|b IBM Press
|c 2015
|
| 300 |
|
|
|a 1 volume
|b illustrations
|
| 653 |
|
|
|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
|
| 653 |
|
|
|a Internet marketing / fast
|
| 653 |
|
|
|a Sites Web / Conception
|
| 653 |
|
|
|a Web sites / Design / http://id.loc.gov/authorities/subjects/sh98000035
|
| 653 |
|
|
|a Internet advertising / http://id.loc.gov/authorities/subjects/sh94006992
|
| 653 |
|
|
|a Marketing sur Internet
|
| 653 |
|
|
|a Web sites / Design / fast
|
| 653 |
|
|
|a Internet advertising / fast
|
| 653 |
|
|
|a Publicité sur Internet
|
| 700 |
1 |
|
|a Hunt, Bill
|e author
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
|
|b OREILLY
|a O'Reilly
|
| 500 |
|
|
|a Includes index
|
| 776 |
|
|
|z 013303917X
|
| 776 |
|
|
|z 9780133039177
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780133039191/?ar
|x Verlag
|3 Volltext
|
| 082 |
0 |
|
|a 659.144
|
| 082 |
0 |
|
|a 658
|
| 082 |
0 |
|
|a 658.8/72
|
| 082 |
0 |
|
|a 745.4
|
| 082 |
0 |
|
|a 381
|
| 082 |
0 |
|
|a 381.142
|
| 520 |
|
|
|a This revamped edition introduces a holistic approach that integrates organic and paid searching. You'll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher's mind, and discover how her behavior may change based on situation or device; understand what happens technically when a user searches; create a focused program that can earn the support it will need to succeed; clarify your goals and link them to specific measurements; craft search terms and copy that attracts your best prospects and customers; optimize content by getting writers and tech people working together; address the critical challenges of quality in both paid and organic search; avoid overly clever tricks that can destroy your effectiveness; identify and resolve problems as soon as they emerge; and redesign day-to-day operating procedures to optimize search performance. --
|