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ROI of $ocial media how to improve the return on your social marketing investment

This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together.-Professor JC Larreche, InSEAD, Author of The Momentum Effec...

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Bibliographic Details
Main Author: Powell, Guy R.
Other Authors: Groves, Steven, Dimos, Jerry
Format: eBook
Language:English
Published: Singapore John Wiley & Sons (Asia) 2011
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Social Marketing / Fast
Online Social Networks / Economic Aspects
Social Media / Marketing
Social Media / Economic Aspects / Fast
Réseaux Sociaux (internet) / Aspect économique
Internet Marketing / Fast
Business & Economics / Green Business / Bisacsh
Marketing Sur Internet
Social Marketing / Http://id.loc.gov/authorities/subjects/sh89002650
Médias Sociaux / Aspect économique
Social Media / Economic Aspects
Marketing Social
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Section 1. Getting started with social media ROI
  • section 2. The media engagement framework
  • section 3. Practical applications of social media ROI
  • section 4. Where does social media go from here?
  • Includes bibliographical references (page 279) and index

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