| Summary: | This book offers a standardized approach for research aspirants working in the various areas. At the same time, all the major topics in social research have also been detailed thoroughly which makes this book a very good frame of study for students and researchers in diverse fields. This book charts new and evolving terrain of social research by covering qualitative, quantitative and mixed approach. The chapters has extensive number of case studies that help researchers to understand practical implications of the research and includes plenty of diagrammatic representations for easy understanding of various theories and procedures. Each phase of research is explained in detail so that even beginners can also effectively utilize this book. It is written in a highly interactive manner, which makes for an interesting read. Templates of technical report, business report and research reports are also included in the book. This provides the reader with a hands-on experience
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