QR codes kill kittens how to alienate customers, dishearten employees, and drive your business into the ground

"Experts are constantly telling us what we need to be doing to improve our businesses. There are hundreds of books in the market filled with advice from these experts, each of which insisting that its ideas are the best, and that we need to be implementing them now. But how can you filter out a...

Full description

Bibliographic Details
Main Author: Stratten, Scott
Format: eBook
Language:English
Published: Hoboken, New Jersey Wiley 2014
Series:Gale virtual reference library
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"Experts are constantly telling us what we need to be doing to improve our businesses. There are hundreds of books in the market filled with advice from these experts, each of which insisting that its ideas are the best, and that we need to be implementing them now. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. This is a book about what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. These sections will include Experts, Human Resources, Marketing/Branding, Networking (in person and online), Public Relations, Customer Service"--
Physical Description:1 online resource
ISBN:1118786904
1118786874
9781118786901
9781118786871