PR 2.0 new media, new tools, new audiences
Praise for PR 2.0 "An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The 'Interviews with the Experts' sections were especially useful in helping to highlight how companies have benefited from...
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| Format: | eBook |
| Language: | English |
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Upper Saddle River, N.J.
FT Press
2008
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index