Persuasive writing how to harness the power of words
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and pe...
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| Format: | eBook |
| Language: | English |
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Harlow, UK
Pearson
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques |
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| Physical Description: | xii, 194 pages illustrations |
| ISBN: | 9780273746164 0273746154 0273746138 9780273746133 9780273746157 |