Not all claps and cheers humor in business and society relationships

"Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, hum...

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Bibliographic Details
Other Authors: Maon, François (Editor), Lindgreen, Adam (Editor), Vanhamme, Joëlle (Editor)
Format: eBook
Language:English
Published: New York Routledge 2018
Edition:1 Edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index
  • Foreword and acknowledgment
  • Humor, business, and society
  • From society to business : humor's use and roles in activist movements
  • From business to society : humor's use and roles in marketing, corporate communications, and public relations
  • Society within business : humor's use and roles in the workplace and organizations
  • Index