Modern analysis of customer surveys with applications using R
This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different te...
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| Format: | eBook |
| Language: | English |
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Chichester
John Wiley & Sons
2011
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| Series: | Statistics in practice
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Front Matter
- Basic aspects of Customer Satisfaction Survey Data Analysis. Standards and Classical Techniques in Data Analysis of Customer Satisfaction Surveys / Silvia Salini, Ron S Kenett
- The ABC Annual Customer Satisfaction Survey / Ron S Kenett, Silvia Salini
- Census and Sample Surveys / Giovanna Nicolini, Luciana Dalla Valle
- Measurement Scales / Andrea Bonanomi, Gabriele Cantaluppi
- Integrated Analysis / Silvia Biffignandi
- Web Surveys / Roberto Furlan, Diego Martone
- The Concept and Assessment of Customer Satisfaction / Irena Ograjen₍ek, Iddo Gal
- Missing Data and Imputation Methods / Alessandra Mattei, Fabrizia Mealli, Donald B Rubin
- Outliers and Robustness for Ordinal Data / Marco Riani, Francesca Torti, Sergio Zani
- Modern Techniques in Customer Satisfaction Survey Data Analysis. Statistical Inference for Causal Effects / Fabrizia Mealli, Barbara Pacini, Donald B Rubin
- Bayesian Networks Applied to Customer Surveys / Ron S Kenett, Giovanni Perruca, Silvia Salini
- Log-Linear Model Methods / Stephen E Fienberg, Daniel Manrique-Vallier
- CUB Models: Statistical Methods and Empirical Evidence / Maria Iannario, Domenico Piccolo
- The Rasch Model / Francesca De Battisti, Giovanna Nicolini, Silvia Salini
- Tree-Based Methods and Decision Trees / Giuliano Galimberti, Gabriele Soffritti
- PLS Models / Giuseppe Boari, Gabriele Cantaluppi
- Nonlinear Principal Component Analysis / Pier Alda Ferrari, Alessandro Barbiero
- Multidimensional Scaling / Nadia Solaro
- Multilevel Models for Ordinal Data / Leonardo Grilli, Carla Rampichini
- Quality Standards and Control Charts Applied to Customer Surveys / Ron S Kenett, Laura Deldossi, Diego Zappa
- Fuzzy Methods and Satisfaction Indices / Sergio Zani, Maria Adele Milioli, Isabella Morlini
- Appendix: An Introduction to R
- Index
- Includes bibliographical references and index