Cover Image
Read Now

Marketing metrics the definitive guide to measuring marketing performance

It is essential for marketers and their business colleagues to receive a return on every marketing investment that is made. This widely-praised reference has established itself as the definitive guide to choosing the right metrics and using them effectively. The 50+ metrics provided in this referenc...

Full description

Bibliographic Details
Main Author: Farris, Paul W.
Format: eBook
Language:English
Published: Upper Saddle River, N.J. FT Press 2010
Edition:2nd ed
Subjects:
Marketing / Mathematical Models / Fast
Marketing / Mathematical Models / Http://id.loc.gov/authorities/subjects/sh85081341
Verbraucherforschung / Gnd / Http://d-nb.info/gnd/4187567-9
Marketing Research / Http://id.loc.gov/authorities/subjects/sh85081350
Marketing Research / Fast
Marktforschung / Gnd / Http://d-nb.info/gnd/4037630-8
Statistieken / Gtt
Werbeerfolgskontrolle / Gnd / Http://d-nb.info/gnd/4189634-8
Marketing / Recherche
Mathematisches Modell / Idszbz
Marketing / Gtt
Marketingforschung / Idszbz
Marketing / Idszbz
Marketing / Modèles Mathématiques
Multidimensionale Skalierung / Gnd / Http://d-nb.info/gnd/4075090-5
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Introduction
  • Share of hearts, minds, and markets
  • Margins and profits
  • Product and portfolio management
  • Customer profitability
  • Sales force and channel management
  • Pricing strategy
  • Promotion
  • Advertising media and web metrics
  • Marketing and finance
  • The marketing metrics X-ray
  • System of metrics
  • Includes bibliographical references and index

Similar Items