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Marketing management Indian cases

Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in Ind...

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Bibliographic Details
Main Author: Aggarwal, Ashita
Format: eBook
Language:English
Published: Noida, India Pearson India Education Services 2018
Edition:First impression
Subjects:
Marketing / Management / Fast
Marketing / Management / Http://id.loc.gov/authorities/subjects/sh85081339
India / Fast / Https://id.oclc.org/worldcat/entity/e39pbjmdx47cdxrrhbxhtbvpwc
Marketing / Inde / Gestion
Marketing / Gestion
Marketing / India / Management
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
Physical Description:1 volume illustrations
ISBN:9789352861859

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