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Maintaining financial success and expanding into other markets at feedmypet.com

This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time "bricks and mortar" shoppers online. Crystallizing realistic analytical challe...

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Bibliographic Details
Main Authors: Drake, Matt, Wood, Charles A. (Author)
Format: eBook
Language:English
Published: Upper Saddle River, New Jersey Pearson 2014
Subjects:
Success In Business / Fast
Entrepreneurship / Fast
Entrepreneuriat
Success In Business / Http://id.loc.gov/authorities/subjects/sh85129589
Entrepreneurship / Http://id.loc.gov/authorities/subjects/sh85044149
Succès Dans Les Affaires
Entrepreneurs / Aat
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time "bricks and mortar" shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University
Physical Description:1 volume illustrations
ISBN:9780133822410

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