Lean-driven innovation powering product development at the Goodyear Tire & Rubber Company

In 2005, Goodyear's research and development (R & D) engine was not performing up to its full potential. The R & D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation process...

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Bibliographic Details
Main Author: Majerus, Norbert
Other Authors: Morgan, James (writer of foreword), Sobek, Durward (writer of foreword)
Format: eBook
Language:English
Published: Boca Raton, FL CRC Press 2016
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:In 2005, Goodyear's research and development (R & D) engine was not performing up to its full potential. The R & D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product development principles. This book describes how the Goodyear team was able to achieve such significant improvements. Revealing the ups and downs of this successful transformation, it shares experiences of how this seismic change was managed, how people were engaged, and how Goodyear dramatically reinvigorated its product development and innovation processes and, in the process, delivered substantially more value to customers and to the company. It explains how lean product development helped Goodyear dramatically improve revenue by having every new product available when the market needed it. --
Item Description:"A Productivity Press Book.
Physical Description:xxx, 441 pages illustrations
ISBN:1482259699
9781482259698