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How to protect (or destroy) your reputation online the essential guide to avoid digital damage, lock down your brand, and defend your business

"With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are un...

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Bibliographic Details
Main Author: David, John P.
Format: eBook
Language:English
Published: Wayne, NJ Career Press 2017
Subjects:
Reputation / Fast
Médias Sociaux / Aspect économique
Entreprises / Image
Réputation
Reputation / Http://id.loc.gov/authorities/subjects/sh2010013387
Corporate Image / Http://id.loc.gov/authorities/subjects/sh85032900
Corporate Image / Fast
Internet In Public Relations / Http://id.loc.gov/authorities/subjects/sh00002234
Social Media / Economic Aspects / Fast
Internet Dans Les Relations Publiques
Internet In Public Relations / Fast
Social Media / Economic Aspects
Corporate Image / Aat
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • The internet as judge, jury, and executioner
  • Preventing and addressing online problems
  • Policies and tools for business
  • Understand and manage online review sites
  • Build your reputation with ongoing marketing activities
  • The ever-changing world of ORM.
  • Includes bibliographical references and index

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