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How to integrate social media into your marketing plan

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats. Make sure your social media initiatives and your broader mar...

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Bibliographic Details
Main Author: Turner, Jamie
Other Authors: Shah, Reshma
Format: eBook
Language:English
Published: Upper Saddle River, N.J. FT Press Delivers 2011
Series:FT Press Delivers elements
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Réseaux Sociaux (internet) / Aspect économique
Internet Marketing / Fast
Marketing Sur Internet
Online Social Networks / Economic Aspects
Médias Sociaux / Aspect économique
Social Media / Economic Aspects
Psychology / Social Psychology / Bisacsh
Social Media / Economic Aspects / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Cover
  • Money-Making Tip
  • The Advent of Integrated Marketing Communications
  • The New World of Marketing
  • The Big Idea
  • Integrating Your Social Media Campaign

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