Finding the Middle Ground in a Politically Polarized World

Consumers and employees increasingly expect companies to engage with social, environmental, and economic issues. But business leaders can find themselves between a rock and a hard place, especially when corporate political activism is framed as "take a stand or be silent." The reality is t...

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Bibliographic Details
Main Authors: Smith, N., Korschun, Daniel (Author)
Format: eBook
Language:English
Published: MIT Sloan Management Review 2018
Edition:1st edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Consumers and employees increasingly expect companies to engage with social, environmental, and economic issues. But business leaders can find themselves between a rock and a hard place, especially when corporate political activism is framed as "take a stand or be silent." The reality is that companies need a more nuanced set of options
Item Description:Made available through: Safari, an O'Reilly Media Company
Physical Description:14 pages