Finding a lower-risk path to high-impact innovations the pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations, by viewing initial applications as "lily pads" that a company can reach before leaping to the next market
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
MIT Sloan Management Review
2016
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Item Description: | Date of publication suggested by the text. - "Reprint #57416. |
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| Physical Description: | 1 volume illustrations |