Engagement marketing how small business wins in a socially connected world
"A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
John Wiley & Sons
2012
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; "What Do We Do With Social Media?"; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
- Includes bibliographical references and index