Emerging markets rule growth strategies of the new global giants

Offering a road map for business success in the increasingly competitive; chaotic global markets; this book explains what is happening; why it is happening--and how you can prevent it from happening to you. --

Bibliographic Details
Main Author: Guillén, Mauro F.
Other Authors: García-Canal, Esteban
Format: eBook
Language:English
Published: New York McGraw-Hill 2013
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Offering a road map for business success in the increasingly competitive; chaotic global markets; this book explains what is happening; why it is happening--and how you can prevent it from happening to you. --
Physical Description:1 volume illustrations
ISBN:0071798129
9780071798129