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Discover your CEO brand secrets to embracing and maximizing your unique value as a leader

An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their field

Bibliographic Details
Main Author: Bates, Suzanne
Format: eBook
Language:English
Published: New York McGraw-Hill 2012
Subjects:
Leadership / Fast
Business & Economics / Hilcc
Leadership
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Leadership / Http://id.loc.gov/authorities/subjects/sh85075480
Stratégie De Marque
Branding / Aat
Management / Hilcc
Chief Executive Officers / Fast
Management Styles & Communication / Hilcc
Branding (marketing) / Fast
Corporate Image / Fast
Chefs De Direction
Chief Executive Officers / Http://id.loc.gov/authorities/subjects/sh87002532
Corporate Image / Http://id.loc.gov/authorities/subjects/sh85032900
Entreprises / Image
Corporate Image / Aat
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Why you need a brand
  • and why your brand matters
  • Lessons from exceptional CEO brands
  • Your CEO brand : the story of you
  • Brand recognition
  • what do people say about you?
  • Leveraging your brand to drive spectacular results
  • Personal choices that burnish your reputation
  • Communicate your leadership brand
  • The social media world -what today's CEO must know
  • CEO brand "disaster avoidance kit" : do no harm
  • Your personal brand team : people who make you look good
  • 10 fast-track tips to accelerate brand-building
  • Your leadership legacy : writing history today

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