Digital marketing all-in-one for dummies

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marke...

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Bibliographic Details
Main Author: Diamond, Stephanie
Format: eBook
Language:English
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2019
Series:For dummies
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! -Use targeted, measurable marketing strategies to promote brands and products -Increase brand awareness, customer acquisitions, and audience engagement -Measure what your online traffic is worth and improve ROI on digital marketing -Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back
Physical Description:1 online resource illustrations
ISBN:9781119560258
9781119560241
111956025X