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Data mining techniques in CRM inside customer segmentation

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines fo...

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Bibliographic Details
Main Author: Tsiptsis, Konstantinos
Other Authors: Chorianopoulos, Antonios
Format: eBook
Language:English
Published: Chichester, West Sussex, U.K. Wiley 2009
Subjects:
Exploration De Données (informatique)
Customer Relations / Management / Data Processing / Fast
Customer Relations / Management / Fast
Customer Relations / Management / Http://id.loc.gov/authorities/subjects/sh2007005453
Business & Economics / Customer Relations / Bisacsh
Data Mining / Http://id.loc.gov/authorities/subjects/sh97002073
Customer Relations / Management / Data Processing / Http://id.loc.gov/authorities/subjects/sh2007004913
Data Mining / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process
Physical Description:xi, 357 pages illustrations
ISBN:9781282491144
6612491140
0470685824
9786612491146
9780470685822

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