Customer's new voice extreme relevancy and experience through volunteered customer information
"The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generat...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
Wiley
2015
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming 'inference-based' predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels."-- |
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| Physical Description: | 1 online resource |
| ISBN: | 9781119002321 1119004365 1119004209 9781119004202 9781119004363 |