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Customer analytics for dummies

Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions

Bibliographic Details
Main Author: Sauro, Jeff
Format: eBook
Language:English
Published: Hoboken, NJ John Wiley & Sons, Inc. 2015
Series:For dummies
Subjects:
Data Mining / Fast / (ocolc)fst00887946
Exploration De Données (informatique)
Consommateurs / Recherche / Informatique
Consumer Behavior / Data Processing
Marketing / Recherche
Consumers / Research / Data Processing
Consommateurs / Comportement / Informatique
Marketing Research / Http://id.loc.gov/authorities/subjects/sh85081350
Consumer Behavior / Data Processing / Fast / (ocolc)fst00876239
Data Mining / Http://id.loc.gov/authorities/subjects/sh97002073
Data Mining
Marketing Research / Fast / (ocolc)fst01010284
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions
Item Description:Includes index
Physical Description:x, 324 pages : illustrations
ISBN:9781118937631
1118937597
9781118937594

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