Crowdsourcing markets birds of a feather buy together

"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (9780132244794) by Barry Libert and Jon Spector. Our focus here is on the role of communities in manufacturing companies' products or content. The advantages over traditional busine...

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Bibliographic Details
Main Author: Libert, Barry
Other Authors: Spector, Jon
Format: eBook
Language:English
Published: Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (9780132244794) by Barry Libert and Jon Spector. Our focus here is on the role of communities in manufacturing companies' products or content. The advantages over traditional business models are huge. At iStock, for instance, contributors create the product, deliver it in market-ready format, and even list it in the appropriate category. With little inventory expense or traditional overhead, iStock can price its product far below conventional competitors"--Resource description page
Physical Description:[7] pages
ISBN:0137083122
9780137083121
9780137083152