Conversion optimization
"Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buye...
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| Format: | eBook |
| Language: | English |
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Sebastopol, CA
O'Reilly
2011
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| Edition: | 1st ed |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation"--Provided by publisher |
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| Physical Description: | xi, 250 pages illustrations |
| ISBN: | 9781449397821 9781449397692 9781449377588 1449377580 1449397697 1449397824 |