Content to commerce engaging consumers across paid, owned and earned channels
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think li...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
Wiley
2013
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively-ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to |
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| Physical Description: | 1 online resource |
| ISBN: | 1118526465 9781118526293 9781118526460 1118660617 9781118660614 1118526171 1118526295 9781118526170 |