Consumer India inside the Indian mind and wallet
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan. Founder. eatbigfish. Among the many books I have read on the cultural evolution tak...
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| Format: | eBook |
| Language: | English |
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Singapore
John Wiley & Sons (Asia)
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan. Founder. eatbigfish. Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur. Country Manager |
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| Physical Description: | xiv, 192 pages illustrations |
| ISBN: | 9780470826324 1283175061 9780470824658 0470824654 0470826312 6613175064 9786613175069 0470826320 9781283175067 |