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210123 ||| eng |
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|a 9781118583630
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|a Canavor, Natalie
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| 245 |
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|a Business writing for dummies
|c Natalie Canavor
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| 260 |
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|a Chichester
|b John Wiley & Sons
|c 2013
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| 300 |
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|a 1 online resource
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|a At a Glance; Table of Contents; Introduction; Conventions Used in This Book; What You Need Not Read; Foolish Assumptions; How This Book Is Organised; Icons Used in This Book; Where to Go from Here; Part I: Winning with Writing; Chapter 1: Make Writing Your Not-So-Secret Weapon; Planning and Structuring Every Message; Applying Audience-Plus-Goal Strategy to Any Business Need; Chapter 2: Planning Your Message: Your Secret Weapon; Adopting the Plan-Draft-Edit Principle; Fine-Tuning Your Plan: Your Goals and Audience; Making People Care; Choosing Your Written Voice: Tone
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|a Part III: Writing Business Documents, Promotional Material and PresentationsChapter 8: Building the Biggies: Major Business Documents; Writing the Executive Summary; Shaping Successful Reports; Fast-tracking Yourself through Proposals; Creating Business Plans; Writing Tips for All Business Documents; Chapter 9: Promoting Yourself and Your Organization; Finding the Heart of Your Business Message; Finding, Shaping, and Using Stories; Using Value Messages and Stories to Promote; Chapter 10: Writing for the Spoken Word; Elevating Your Elevator Speech; Preparing and Giving Presentations
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|a Scripting for VideoScripting Yourself for Practical Purposes; Part IV: Writing for the Digital Universe; Chapter 11: Evolving Your Writing for Online Media; Gaining Perspective on Digital Media; Strategizing Your Digital Media Program; Turning Scanners into Readers; Shaping Your Writing for Digital Media; Chapter 12: Writing for Websites and Blogs; Shaping Your Words for Websites and Blogs; Building a Traditional Website; Incorporating Graphics and Other Elements; Creating Your Own Blog; Part V: Thinking Global, Writing Global; Chapter 13: Using English as the Global Language of Business
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|a Part II: Putting Your Skills to Work for Everyday Business WritingChapter 6: Writing Emails That Get Results; Fast-Forwarding Your Agenda In-House and Out-of-House; Getting Off to a Great Start; Building Messages That Achieve Your Goals; Structuring Your Middle Ground; Closing Strong; Perfecting Your Writing for Email; Chapter 7: Creating High Impact Business Correspondence; Succeeding with Cover Letters; Networking with Letters; Writing to Complain; Crafting Letters of Record; Introducing Yourself in Letter Form; Creating Sales Letters
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|a Using Relationship-Building TechniquesChapter 3: Making Your Writing Work: The Basics; Stepping into 21st Century Writing Style; Enlivening Your Language; Using Reader-Friendly Graphic Techniques; Chapter 4: Self-Editing: Professional Ways to Improve Your Own Work; Changing Hats: Going from Writer to Editor; Reviewing the Big and Small Pictures; Moving from Passive to Active; Sidestepping Jargon, Clichés and Extra Modifiers; Chapter 5: Troubleshooting Your Writing: Fixing Common Problems; Organizing Your Document; Catching Common Mistakes; Reviewing and Proofreading: The Final Check
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|a Business communication / fast
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|a Affaires / eclas
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|a Formation / eclas
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|a Business writing / Technique
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|a Business writing / fast
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|a Manuels de stylistique / eclas
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|a BUSINESS & ECONOMICS / Business Writing / bisacsh
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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|a For dummies
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|u https://learning.oreilly.com/library/view/~/9781118583623/?ar
|x Verlag
|3 Volltext
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|a 384
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|a How many pieces of paper land on your desk each day, or emails in your inbox? Your readers - the people you communicate with at work - are no different. So how can you make your communication stand out from the pile and get the job done? Whether you're crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you'll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
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