Built-in social essential social marketing practices for every small business
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and servic...
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| Format: | eBook |
| Language: | English |
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Hoboken
Wiley
2013
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business w |
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| Item Description: | Includes index |
| Physical Description: | 1 online resource |
| ISBN: | 1118631935 9781118631935 1118631897 9781118631898 111863179X 9781118631799 |