Brand identity essentials 100 principles for designing logos and building brands
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Beverly, Mass.
Rockport Publishers
2010
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Imagery
- Color
- Dimension
- Contrast
- Shape
- Symbols
- Typography
- Writing
- Story
- Order
- Variation
- Personalization
- Psychology
- Process
- Production
- Digital identity
- Trends
- Shortcuts
- Social media
- Multiples
- Intellectual property
- Documentation
- Evolution
- Competition
- Originality
- Wit
- Idealism
- Authenticity
- Commitment
- Strategy
- Research
- Touchpoints
- Inspiration
- Simplicity