Brand identity essentials 100 principles for designing logos and building brands

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved

Bibliographic Details
Main Author: Budelmann, Kevin
Other Authors: Kim, Yang, Wozniak, Curt
Format: eBook
Language:English
Published: Beverly, Mass. Rockport Publishers 2010
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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246 3 1 |a One hundred principles for designing logos and building brands 
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300 |a 208 pages  |b illustrations 
505 0 |a Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit -- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity 
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520 |a This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved