The Language of Feminine Beauty in Russian and Japanese Societies

“A stimulating and timely contribution to the gender and language field! In this engaging work, Natalia Konstantinovskaia tackles the complex interrelations between beauty ideologies and women’s agency in Russia and Japan.” --Momoko Nakamura, Kanto Gakuin University, Japan This book conducts a cross...

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Bibliographic Details
Main Author: Konstantinovskaia, Natalia
Format: eBook
Language:English
Published: Cham Palgrave Macmillan 2020, 2020
Edition:1st ed. 2020
Series:Palgrave Studies in Language, Gender and Sexuality
Subjects:
Sex
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
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505 0 |a Chapter 1: Introduction -- Chapter 2: Women's Voices in Russian and Japanese 'Beauty Ads' -- Chapter 3: Russian and Japanese Women's Perceptions of Feminine Beauty -- Chapter 4: Russian and Japanese Women's Real Language Practices -- Chapter 5: Conclusion 
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653 |a Feminist theory 
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520 |a “A stimulating and timely contribution to the gender and language field! In this engaging work, Natalia Konstantinovskaia tackles the complex interrelations between beauty ideologies and women’s agency in Russia and Japan.” --Momoko Nakamura, Kanto Gakuin University, Japan This book conducts a cross-linguistic and cross-cultural study of 'women’s language' as it pertains to feminine beauty. It examines the ideological constructs of beauty and femininity in the cultures of Japan and Russia, as embodied through televised beauty ads, and relates them to the real-world language practices of Japanese and Russian women. The author traces the reciprocal connection between women’s real and imagined language in the construction of ideals of beauty and femininity, revealing the complex ways women respond to ideological expectations regarding language use: assimilating, transforming, and subverting ideologized language and the assumptions implicit in it.She also demonstrates ways in which women alter the texture of language by appropriating 'masculine' language for their own purposes, shifting the meaning and correlates of linguistic items and structures. This book will be of interest to students and scholars of sociolinguistics, language and gender, cultural and media studies, and Russian and Japanese culture. Natalia Konstantinovskaia is Senior Japanese Language Expert at Busuu in London, UK. She earned her PhD in Japanese Linguistics from the University of California, US.