Research handbook on luxury branding
"Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers,...
| Other Authors: | , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Northampton
Edward Elgar Publishing
2020, 2020
|
| Series: | Research handbooks in business and management series
|
| Subjects: | |
| Online Access: | |
| Collection: | Edward Elgar eBooks Collection Business & Economics - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Foreword / Sandor Czellar, David Dubois and Gilles Laurent
- List of abbreviations
- Part I: Evolving nature of luxury
- 1. The changing notions of materialism and status in an increasingly dematerialized world / Russell Belk
- 2. Liquid luxury / Fleura Bardhi, Giana M. Eckhardt and Emma Samsioe
- Part II: Luxury consumption functions
- 3. Evolutionary function of luxury consumption / Yajin Wang
- 4. Fulfilling identity motives through luxury consumption / Mario Pandelaere and L.J. Shrum
- 5. Fulfilling social needs through luxury consumption / David Dubois
- Part III: Luxury brand management
- 6. Luxury brand consumption in emerging economies: Review and implications / Kineta Hung and David K. Tse
- 7. Building and growing luxury brands: strategies for pursuing growth while maintaining brand coherence / Vanessa M. Patrick and Alokparna (Sonia) Basu Monga
- 8. Pricing luxury goods: more art than science / Denise Dahlhoff and Z. John Zhang
- 9. Managing the lux