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Social Media Data Mining and Analytics

Harness the power of social media to predict customer behavior and improve sales. Social media is the biggest source of big data. Because of this, 90% of Fortune 500 companies are investing in big data initiatives that will help them predict consumer behavior to produce better sales results.

Bibliographic Details
Main Author: Szabo, Gabor
Other Authors: Polatkan, Gungor, Boykin, Oscar, Chalkiopoulos, Antonios
Format: eBook
Language:English
Published: Indianapolis Wiley 2018, ©2019
Subjects:
Data Mining
Datenanalyse
Social Media
Consumer Profiling > Data Processing
Consumer Behavior > Forecasting
Business Planning > Data Processing
Online Access:
Collection: Wiley Online Books - Collection details see MPG.ReNa
Description
Summary:Harness the power of social media to predict customer behavior and improve sales. Social media is the biggest source of big data. Because of this, 90% of Fortune 500 companies are investing in big data initiatives that will help them predict consumer behavior to produce better sales results.
Physical Description:355 Seiten
ISBN:9781119183518

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