The Oxford handbook of management in emerging markets

Emerging Markets are the primary source of growth for business in the 21st century. This makes an understanding of managing businesses in emerging markets a fundamental building block for competing in today's global economy. This book's approach is to identify key elements of the business...

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Bibliographic Details
Other Authors: Grosse, Robert E. (Editor), Meyer, Klaus (Editor)
Format: eBook
Language:English
Published: New York Oxford University Press 2018, 2018-2019
Series:Oxford handbooks online / Oxford handbooks online
Subjects:
Online Access:
Collection: Oxford Handbook Online - Collection details see MPG.ReNa
Description
Summary:Emerging Markets are the primary source of growth for business in the 21st century. This makes an understanding of managing businesses in emerging markets a fundamental building block for competing in today's global economy. This book's approach is to identify key elements of the business systems and competition in emerging markets around the world, and then to look at competitive strategies of local and multinational companies going into and coming out of these countries. Specific focus is offered on a selection of countries/regions
Published:2018-2019
Physical Description:1 online resource
Publication Frequency:Monthly
ISBN:9780190683979