The Oxford handbook of pricing management
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management
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| Format: | eBook |
| Language: | English |
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Oxford
Oxford University Press
2012, 2012
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| Series: | Oxford handbooks in finance / Oxford handbooks in finance
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| Collection: | Oxford Handbook Online - Collection details see MPG.ReNa |
| Summary: | A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management |
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| Physical Description: | 1 online resource (xxiv, 952 p.) ill |
| ISBN: | 9780191750564 |