Food literacy how do communications and marketing impact consumer knowledge, skills, and behavior?

On September 3-4, 2015, the Institute of Medicine Food and Nutrition Board convened a workshop to discuss how communications and marketing impact consumer knowledge, skills, and behavior around food nutrition, and healthy eating. The workshop goals developed by the planning committee were to: (1) de...

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Main Author: Pray, Leslie A.
Corporate Authors: National Academies of Sciences, Engineering, and Medicine (U.S.) Food Forum, Food Literacy: How do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior (Workshop) (2015, Washington, D.C.)
Format: eBook
Language:English
Published: Washington (DC) National Academies Press November 2015, 2015
Series:Workshop in brief
Subjects:
Online Access:
Collection: National Center for Biotechnology Information - Collection details see MPG.ReNa
Summary:On September 3-4, 2015, the Institute of Medicine Food and Nutrition Board convened a workshop to discuss how communications and marketing impact consumer knowledge, skills, and behavior around food nutrition, and healthy eating. The workshop goals developed by the planning committee were to: (1) describe the current state of the science concerning the role that consumer education, health communications and marketing, and other forms of communication play in affecting consumer knowledge with respect to food safety, nutrition, and other health matters; (2) explore how scientific information is communicated, including the credibility of the source and of the communicator, and the clarity and usability of information; and (3) explore the current state of the science concerning how food literacy can be strengthened through communications tools and strategies. This report highlights key points made by individual speakers and summarizes the workshop presentations and discussions
Physical Description:1 PDF file (7 pages)
ISBN:9780309381529