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Applying Predictive Analytics Finding Value in Data

This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex...

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Bibliographic Details
Main Authors: McCarthy, Richard V., McCarthy, Mary M. (Author), Ceccucci, Wendy (Author), Halawi, Leila (Author)
Format: eBook
Language:English
Published: Cham Springer International Publishing 2019, 2019
Edition:1st ed. 2019
Subjects:
Data Analysis And Big Data
Computational Intelligence
Quantitative Research
Data Mining
Telecommunication
Communications Engineering, Networks
Data Mining And Knowledge Discovery
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Introduction to Predictive Analytics
  • Know Your Data – Data Preparation
  • What do Descriptive Statistics Tell Us
  • The First of the Big Three – Regression
  • The Second of the Big Three – Decision Trees
  • The Third of the Big Three - Neural Networks
  • Model Comparisons and Scoring
  • Appendix A
  • Data Dictionary for the Automobile Insurance Claim Fraud Data Example
  • Conclusion

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