Searching for information online using big data to identify the concerns of potential Army recruits
"This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools -- Google Trends, Google AdWords, and Google Correlate -- that can be used to access and analyze readily ava...
| Main Authors: | , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Santa Monica, Calif.
RAND Corporation
2016, [2016]©2016
|
| Series: | Rand Corporation research report series
|
| Subjects: | |
| Online Access: | |
| Collection: | JSTOR Open Access Books - Collection details see MPG.ReNa |
Table of Contents:
- Introduction
- What is big data?
- What can internet search data tell us about attitudes and trends?
- Internet search data : three publicly available analytic tools and Army-relevant examples
- Implications and future work
- Tips, tricks, and other considerations
- Includes bibliographical references (pages 21-22)