The entrepreneur an economic theory
pt. 1. Theoretical foundations -- pt. 2. The market-making firm -- pt. 3. Synthesis
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cheltenham
Edward Elgar Pub
2003
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | |
| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | pt. 1. Theoretical foundations -- pt. 2. The market-making firm -- pt. 3. Synthesis Economics of International Business sets out a new agenda for international business research. Mark Casson asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthesize information on a global basis. To co-ordinate the global system properly, entrepreneurs must co-operate through social networks of trust, as well as competing. Constructing a network of joint ventures, it is argued, is simply not enough |
|---|---|
| Physical Description: | xii, 271 p ill |
| ISBN: | 1845421930 9781843765639 1858989108 9781858989105 9781845421939 |