The entrepreneur : an economic theory

pt. 1. Theoretical foundations -- pt. 2. The market-making firm -- pt. 3. Synthesis

Main Author: Casson, Mark
Corporate Author: Edward Elgar Publishing
Format: eBook
Language:English
Published: Cheltenham Edward Elgar Pub 2003
Edition:2nd ed
Subjects:
Online Access:
Collection: Edward Elgar eBook Archive - Collection details see MPG.ReNa
Summary:pt. 1. Theoretical foundations -- pt. 2. The market-making firm -- pt. 3. Synthesis
Economics of International Business sets out a new agenda for international business research. Mark Casson asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthesize information on a global basis. To co-ordinate the global system properly, entrepreneurs must co-operate through social networks of trust, as well as competing. Constructing a network of joint ventures, it is argued, is simply not enough
Physical Description:xii, 271 p ill
ISBN:1845421930
9781843765639
9781858989105
1858989108
9781845421939