MPG.eBooks - Description: Handbook of pricing research in marketing

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pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics

Bibliographic Details
Main Author:	Rao, Vithala R.
Format:	eBook
Language:	English
Published:	Cheltenham, Glos, U.K Edward Elgar c2009
Subjects:	Pricing
Online Access:	http://www.elgaronline.com/view/9781847202406.xml
Collection:	Edward Elgar eBook Archive - Collection details see MPG.ReNa

Description
Summary:	pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area
Physical Description:	xxi, 593 p ill
ISBN:	1847202403 9781849804417 9781848447448 9781847202406