Excel 2016 for Advertising Statistics : A Guide to Solving Practical Problems

Quirk is Professor of Marketing in the George Herbert Walker School of Business & Technology at Webster University based in St. Louis, Missouri (USA) where he teaches Marketing Statistics, Marketing Research, and Pricing Strategies. He has published over 20 articles in professional journals, and...

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Main Authors: Quirk, Thomas J., Rhiney, Eric (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Published: Cham Springer International Publishing 2017, 2017
Series:Excel for Statistics
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Preface
  • Acknowledgements
  •  Ch 1 Sample Size, Mean, Standard Deviation, and Standard Error of the Mean
  • Ch 2     Random Number Generator
  •  Ch 3 Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing
  • Ch 4 One-Group t-Test for the Mean
  • Ch 5 Two-Group t-Test of the Difference of the Means for Independent Groups
  • Ch 6 Correlation and Simple Linear Regression
  • Ch 7 Multiple Correlation and Multiple Regression
  • Ch 8     One-Way Analysis of Variance (ANOVA).- Appendix A:  Answers to End-of-Chapter Practice Problems.- Appendix B:  Practice Test.- Appendix C:  Answers to Practice Test.- Appendix D:  Statistical Formulas.- Appendix E:  t-table.- Index