Cuteness Engineering Designing Adorable Products and Services

This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the his...

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Bibliographic Details
Main Authors: Marcus, Aaron, Kurosu, Masaaki (Author), Ma, Xiaojuan (Author), Hashizume, Ayako (Author)
Format: eBook
Published: Cham Springer International Publishing 2017, 2017
Edition:1st ed. 2017
Series:Springer Series on Cultural Computing
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Foreword
  • Preface
  • Introduction
  • Cuteness in Japan
  • Cuteness in China
  • Taxonomy of Cuteness
  • Cuteness Designer Interview: Yuuko Yamaguchi, Design Manager, Hello Kitty
  • Cuteness Designer Interview: Wentao Huang, Senior UX Designer, Baidu, China
  • Conclusions and Closing Thoughts