Cuteness Engineering Designing Adorable Products and Services

This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the his...

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Bibliographic Details
Main Authors: Marcus, Aaron, Kurosu, Masaaki (Author), Ma, Xiaojuan (Author), Hashizume, Ayako (Author)
Format: eBook
Language:English
Published: Cham Springer International Publishing 2017, 2017
Edition:1st ed. 2017
Series:Springer Series on Cultural Computing
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
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300 |a XVI, 161 p. 121 illus., 73 illus. in color  |b online resource 
505 0 |a Foreword -- Preface -- Introduction -- Cuteness in Japan -- Cuteness in China -- Taxonomy of Cuteness -- Cuteness Designer Interview: Yuuko Yamaguchi, Design Manager, Hello Kitty -- Cuteness Designer Interview: Wentao Huang, Senior UX Designer, Baidu, China -- Conclusions and Closing Thoughts 
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653 |a Multimedia systems 
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653 |a Digital Humanities 
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653 |a Media Design 
653 |a Multimedia Information Systems 
653 |a Interactive multimedia 
653 |a Human-computer interaction 
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700 1 |a Ma, Xiaojuan  |e [author] 
700 1 |a Hashizume, Ayako  |e [author] 
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520 |a This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia. The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness. Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies