Strategic Management

Strategic management is challenging and dangerous. A complex web of differing theories and approaches, it continuously emerges and evolves. More intuitive than rational, it offers significant benefits if done well, potentially catastrophic results if done badly. Colin White's contemporary text...

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Main Author: White, Colin
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London Macmillan Education UK 2004, 2004
Subjects:
Online Access:
Collection: Springer Book Archives -2004 - Collection details see MPG.ReNa
Table of Contents:
  • INTRODUCING STRATEGIC MANAGEMENT
  • Introducing Strategy and Strategy Making
  • Thinking and Acting Strategically
  • Adopting a Global Perspective
  • Reading an Uncertain Future
  • PART II: STRATEGIC ENVIRONMENTS & COMPETITIVE ADVANTAGES
  • Identifying Opportunities and Risks
  • Reading the Competitive Environment
  • Analysing Resources, Capabilities and Core Competencies
  • Creating & Maintaining Competitive Advantage
  • Reducing Cost
  • Differentiating the Product
  • PART III: STRATEGIC DILEMMAS
  • Determining the Size of an Enterprise
  • Integrating the Strategists
  • When to Compete and when to Co-operate?
  • Managing Risk
  • Participating in the Global Economy
  • Part IV: BRINGING IT ALL TOGETHER
  • Formulating Strategy
  • Implementing Strategy
  • Monitoring Strategic Performance
  • Part V: STRATEGIC ANALYSIS AND AUDIT
  • Long Case Studies Epilogue
  • Glossary
  • Bibliography
  • Company Index
  • Subject Index