The Rise of Marketing and Market Research
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York
Palgrave Macmillan US
2012, 2012
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| Series: | Worlds of Consumption
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
| Summary: | This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship |
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| Physical Description: | 326 p online resource |
| ISBN: | 9781137071286 |